Sara is a highly organised freelance personal assistant and business support specialist with over 30 years of experience. She brings extensive expertise in administration, event coordination, client support, business planning, reporting, training materials, and office systems, with a strong reputation for professionalism, accuracy, and attention to detail.
As the founder of Secret Genius, Sara has supported clients ranging from individual consultants to large multinational organisations since 1996. Her work includes diary and travel management, event planning and delivery, business documentation, market research, presentations, website management, and day-to-day operational support.
Sara is a Certified Microsoft Office Specialist Master and is experienced across a wide range of digital tools, including Microsoft Office, Access, Excel, PowerPoint, Canva, Photoshop, Adobe Express, WordPress, Wix, Umbraco, QuickBooks, and Xero. She is adaptable, resourceful, and confident working under pressure, helping clients stay organised and deliver successful outcomes.
